Because the system is available to anyone from anywhere, it can exploit network effects. As more people participate and contribute, the value to all participants increases, leading to a stronger attraction and exponential growth.
As an example, we could allow industry experts to use the opportunity library at no charge, and also contribute to it. Their contribution makes the library better and more complete over time. If the library is linked to the ManagingEnergy application, that increases the value of the application to users.
Strategically, we should always be thinking how to maximize network effects. ManagingEnergy could quite possibly become the leading online community and source for energy conservation in buildings.